Maya of Australia®, is an Australian tea brand owned by Aei4eiA Pty Ltd. Through our multiple initiatives, we strive to bring to the fore the significance of sustainable development practices wherein women’s economic independence could be a significant lever. One of our works (Experience The First Flush @ Darjeeling: Appreciating The Nature/Nurture Bond) brought us close to Darjeeling, India and its many experts from the region and beyond.
Also, we are tea lovers and Darjeeling tea - which is one of the finest teas in the world fascinates us. Darjeeling tea is grown only at the foothills of the Himalayas in Darjeeling, India (3200 ft above the sea level) and cannot be grown, manufactured or replicated anywhere else in the world. The unique agro-climatic condition of the region contributes to its distinctive muscatel flavour and aroma.The rare and coveted Organic (chemical free) Darjeeling tea, which is an art, is handpicked and carefully crafted primarily by women. The sight of a mother (a tea-picker) holding a 'tea-leaf' while at the same time carrying her child in her pouch is a sight- that is quite common. And that, in a way exemplifies the nature/nurture bond. Thus, through the 'mother and child' image on our products, created by a women artist from the region, we pay our respect to all those women working in the tea gardens while nurturing both their human child as well as the industry. It is in their nature to nurture and that help produce one of the finest teas in the world that are very rich in antioxidants and are nature’s gift for active and health loving people.
Did you know, according to the official sources, each year, around 10 million kg of teas are grown in 87 tea gardens spread over 17,500 hectares of land but over 40 million Kg teas are sold worldwide as Darjeeling. To protect the authenticity, Darjeeling tea was granted the Geographical Indication (GI) status in India and in the European Union and are registered in Australia as the ‘Certification Mark’, which is a strong Intellectual Property in Australia. We are one of the very few companies in Australia (if not the only one) to source these pure, organic, fine teas (single origin, single estate) directly from the tea plantations, packed at source and deliver it to the premium Australian consumers, vide license (No. DJ/HOOL/064/22082017/AUS) of authenticity issued by the regulatory body of India. Our ethically sourced teas carry USDA Organic certifications.
There was a time when drinking tea was a ritual that strengthened bonds, brought friends and families together, stirred intellectual discussions, incited romanticism and reinvigorated many. We are attempting to revive that nostalgia of the bygone era.
‘Maya of Australia’ was launched at the Sydney Taste Festival 2017. We were invited by India Tourism Sydney (Ministry of Tourism, Govt. of India) to showcase this iconic product of India from their marquee and also conduct masterclasses explaining the significance of this unique work of art, while promoting trade and bilateral relationship between Australia and India.
Here is more about how and why it started and the journey thereon...